I was working with a client recently who was frustrated that people were copying her listing.
She felt like she had put a lot of time and effort into her description and details (not to mention in the physical listing itself!) and people were pulling a copy-and-paste number on her.
My advice was simple:
Write copy that they can’t copy. (Read more!)
Fellow hosts, I hate to be the one to tell you:
If you think you leave your dullest knives, cheapest pots and most uncomfortable couches at your Airbnb (while you reside somewhere else with all the upgrades) and we won’t notice—you’re wrong. We will.
This kind of place is slightly different from the place that is sparse and one-dimensional. Instead of giving the feeling of sterility, it gives you a feeling of… confusion, and mild-to-major frustration.
I’m so honored to bring you this exclusive interview with the wonderful Mercedes Brennan of 1 Chic Retreat. Mercedes helps vacation rental owners/hosts increase their bookings by using interior design strategies to make their home stand out from the crowd—plus, she’s a damn good writer, which we at The Abundant Host very much appreciate!